Feature Usage Intelligence
Understand which features users see vs which they use.
The Visibility Problem
Traditional analytics tell you:
- "15% of users clicked Export"
They don't tell you:
- Did the other 85% even see the Export button?
- Was it below the fold?
- Hidden in a menu?
- Only visible in certain contexts?
Rise answers these questions.
Key Metrics
Visibility Rate (VR)
Percentage of sessions where a feature was visible on screen.
VR = (Sessions with feature visible) / (Total sessions) × 100
Example:
- Advanced Search: VR = 12%
- Users only see this feature in 12% of sessions
- Insight: Low discoverability, consider making more prominent
Engagement Conversion (EC)
Of users who saw the feature, what percentage used it?
EC = (Users who used feature) / (Users who saw feature) × 100
Example:
- Export button: EC = 78%
- Insight: High engagement once discovered. Users find it valuable.
Discovery Gap Score (DGS)
Identifies high-value features that users aren't discovering.
DGS = (1 - VR) × EC × (avg_days_to_discovery / 30)
High DGS = Hidden gem (low visibility, high engagement when found)
Example:
Custom Dashboards:
VR: 18%
EC: 85%
Avg discovery: 23 days
DGS: 0.64 (VERY HIGH)
Insight: Amazing feature, but users take 23 days to find it.
Action: Make more visible during onboarding.
The Four Quadrants
Features fall into four categories based on visibility and usage:
1. High Visibility, High Usage ✅
"Core Features"
Examples:
- Dashboard: VR 95%, EC 88%
- Reports: VR 82%, EC 76%
Characteristics:
- Easy to discover
- High engagement
- Core value drivers
Action: Maintain, optimize, protect
2. High Visibility, Low Usage ⚠️
"Visible But Ignored"
Examples:
- Share Button: VR 78%, EC 12%
- Advanced Filters: VR 65%, EC 18%
Characteristics:
- Users see it regularly
- Don't find it valuable OR
- Don't understand it OR
- Wrong timing/context
Possible Causes:
- Not relevant to user's workflow
- Unclear value proposition
- Poor UX or confusing interface
- Requires data/context users don't have
Action: Investigate why users ignore it:
// Rise contextual analysis
Share button ignored because:
- 68% of views: No data to share (empty state)
- 22% of views: User working solo (no team members)
- 10% of views: Other reasons
Fix: Only show Share when user has data AND has team members
3. Low Visibility, High Usage 💎
"Hidden Gems"
Examples:
- Keyboard Shortcuts: VR 8%, EC 92%
- Bulk Actions: VR 15%, EC 88%
Characteristics:
- Hard to discover
- VERY valuable once found
- Power user features
- Biggest opportunity
Action: Increase visibility
- Onboarding hints
- Contextual tips
- Better UI placement
- Create Rise Job to drive discovery
4. Low Visibility, Low Usage 📉
"Forgotten Features"
Examples:
- Legacy Export Format: VR 3%, EC 5%
- Unused Integration: VR 2%, EC 8%
Characteristics:
- Hard to find
- Not engaging when found
- Low value OR
- Better alternatives exist
Action: Consider:
- Deprecation (sunset feature)
- Redesign/repositioning
- Combination with other features
Feature Intelligence Dashboard
Main View
Feature Matrix:
High Engagement
|
Low Visibility | High Visibility
💎 | ✅
------------------- + -------------------
📉 | ⚠️
|
Low Engagement
Sortable Table:
| Feature | VR | EC | DGS | Quadrant | Action |
|---|---|---|---|---|---|
| Custom Dashboard | 18% | 85% | 0.64 | 💎 | Increase visibility |
| Export | 78% | 76% | 0.09 | ✅ | Optimize |
| Share | 65% | 12% | 0.02 | ⚠️ | Investigate why ignored |
| Legacy Tool | 3% | 5% | 0.00 | 📉 | Consider deprecation |
Detail View
Click any feature for deep dive:
Feature: Custom Dashboards
Visibility Analysis:
- Overall VR: 18%
- First week VR: 4% (hard for new users to find)
- Month 2+ VR: 35% (long-time users discover it)
- Avg days to discovery: 23 days
Usage Patterns:
- EC: 85% (very high!)
- Active users: 340
- Avg uses per week: 4.2
- Retention (return usage): 94%
Discovery Methods:
How users found it:
- 45%: Happened to see while browsing
- 28%: Power user exploration
- 18%: Colleague recommendation
- 9%: Help documentation
Insight: Users LOVE it when they find it, but discovery is slow and random.
Recommended Actions:
- Create Rise Job: "Discover Custom Dashboards"
- Add onboarding tooltip (day 3-5)
- Suggest after user views Reports 3+ times
- Add to "Popular Features" section
Contextual Insights
Rise shows why visibility or engagement is low:
Example 1: Export Button
Issue: EC only 45% (should be higher)
Rise Analysis:
Export button visible: 1,240 sessions
Export clicked: 558 sessions (45% EC)
Contextual breakdown:
When data present on screen:
- Clicks: 520 / 780 sessions = 67% EC ✅
When NO data on screen (empty state):
- Clicks: 38 / 460 sessions = 8% EC ❌
Insight: Users try to export from empty state 37% of the time.
They click, get error, confusion.
Solution: Disable export button when no data, or auto-filter to show data.
Example 2: Advanced Search
Issue: VR only 12% (too low)
Rise Analysis:
UI Context Analysis:
Advanced Search visible when:
- User on Search page: VR 85%
- User on other pages: VR 2%
Search page visits: 14% of sessions
Insight: Feature only visible on dedicated Search page,
but most users search from nav bar (never visit Search page).
Solution: Add "Advanced" link next to nav search bar.
Time-Based Insights
Discovery Timeline
Track when users discover features:
Custom Dashboards:
Day 1-7: 12% discovery rate
Day 8-14: 18% discovery rate
Day 15-30: 31% discovery rate
Day 31-90: 48% discovery rate
Never: 52% (!) of users never discover it
Insight: Half of users never find this valuable feature.
Action: Accelerate discovery with Rise Job targeting days 3-7.
Visibility Trends
Track visibility over time:
Export Button Visibility:
Jan: 78% VR
Feb: 82% VR
Mar: 65% VR (! dropped)
Investigation: UI redesign in March moved Export to menu.
Result: Less visible, lower usage.
Action: Revert placement or add prominent menu indicator.
Segmented Analysis
Analyze visibility and usage by user segment:
By User Type
Advanced Filters:
New Users (< 30 days):
VR: 8%, EC: 15%
→ Hard to find, low engagement
Active Users (30-180 days):
VR: 22%, EC: 45%
→ Finding it more, engaging more
Power Users (180+ days):
VR: 48%, EC: 78%
→ Core workflow feature
Insight: Valuable for active/power users.
Accelerate discovery for new users.
By Plan/Tier
Bulk Actions (Premium feature):
Free Plan: VR: 3%, EC: N/A (paywalled)
Pro Plan: VR: 34%, EC: 71%
Enterprise: VR: 62%, EC: 89%
Insight: Higher tiers use it heavily.
Make more visible to Pro users.
Highlight in free → pro upgrade pitch.
Actionable Recommendations
Rise automatically suggests actions:
Recommendation Engine
Feature: Custom Dashboards
DGS: 0.64 (Very High)
Status: Hidden Gem 💎
Recommendations:
1. [High Impact] Create Rise Job "Discover Dashboards"
- Target: Active users, days 5-14
- Expected lift: +45% discovery rate
2. [Medium Impact] Add to onboarding checklist
- Expected lift: +22% discovery rate
3. [Quick Win] Add "Popular Features" section to home
- Expected lift: +12% visibility
4. [Advanced] Personalized suggestion after 3+ Report views
- Expected lift: +18% conversion
Integration with Jobs
Use Feature Intelligence to prioritize Jobs:
Job Ideas from Analytics
High DGS Features → Create Discovery Jobs
Custom Dashboards (DGS: 0.64)
→ Job: "Create Your First Dashboard"
Keyboard Shortcuts (DGS: 0.58)
→ Job: "Master Keyboard Shortcuts"
High Visibility, Low Engagement → Investigate & Improve
Share Button (VR: 65%, EC: 12%)
→ Contextual analysis shows: mostly empty states
→ Job: "Share Your First Report" (only when data present)